Thoughts

Expert writing on growth, P&L and emerging markets

E-COMMERCE · MARKETPLACES · GROWTH · May 22, 2026

E-Commerce Marketing Transformation in a Shifting Economy

Platform economics is rewriting the rules. From the traffic race to the retention battle, from omnichannel presence to channel efficiency, from AI-generated content to trust in UGC. On the structural changes that are reshaping the logic of e-commerce competition right now.

GROWTH · STARTUP · EMERGING MARKETS · May 22, 2026

Building from Zero: Lessons from Uzum

Greenfield projects require a different logic than mature markets. Five lessons from launching Uzum — from the right sequence of team → product → growth to speed as a competitive advantage. How Uzum became Central Asia's first unicorn at a $1.5B valuation.